Canadians across the country will join together on social media to text, talk and tweet about mental health for the 7th annual Bell Let’s Talk Day on January 25, 2017.
Bell’s annual campaign encourages people to “start the conversation” about mental health with friends, family and co-workers, recognizing that simply talking makes a significant impact in breaking down stigma and eliminating discrimination. Bell Let’s Talk Day donations are fully funded by Bell directly based on engagement by Canadians in the cause.
The money raised by Bell Let’s Talk has already supported more than 700 organizations across Canada to deliver mental health initiatives, including supporting CMHA branches through the annual Bell Let’s Talk Community Fund. CMHA Cochrane-Timiskaming received grants for several capacity-building initiatives like the creation of a Student Mental Health Peer Mentor training in partnership with Northern College and implementation of the PeerZone program at the Branch.
This year’s campaign highlights the impact of mental illness on everyone, with Bell Let’s Talk spokespeople Clara Hughes, Howie Mandel, Michael Landsberg, and others speaking candidly about their own personal experiences with mental illness and recovery.
Join the conversation online on January 25 and Bell will donate 5 cents more to mental health initiatives for every:
- Text message, mobile and long distance call made by Bell Canada and Bell Aliant customers
- Tweet and Instagram post using #BellLetsTalk
- View of the Bell Let’s Talk Day video at Facebook.com/BellLetsTalk
- Use of the Bell Let’s Talk Snapchat geofilter
Last year, the campaign reached 126 million total interactions and raised more than $6 million for mental health research, programs and organizations across Canada. In Twitter’s annual Top 10 list, #BellLetsTalk was the most used Twitter hashtag in Canada in all of 2016 (#MentalHealth was #7), and the most used in the world on Bell Let’s Talk Day 2016.